What is Digital Marketing? - KVD Digital - Kyle Van Deusen

What is Digital Marketing?

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Define Digital Marketing

“Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.”

Digital marketing IS marketing.

 

Types of Digital Marketing

1. Social Media Marketing
2. Content Marketing
3. Search Engine Marketing / Optimization
4. Pay Per Click Advertising
5. Email Marketing
6. Influencer / Affiliate Marketing

All these categories are supported and lead back to your website.

 

Benefits of Digital Marketing

1. More cost effective
2. Higher customer engagement
3. Wider & more targeted audience
4. Easier to track R.O.I.

 

The Best R.O.I.

Ask yourself these questions…

What does my audience want?
What am I able to do consistently?
How will I measure the results?

You don’t have to do them all!

 

Just Remember This…

When we talk about ‘Digital Marketing’ just think of it as promotion or advertising of your business online.

You don’t have to master all forms of digital marketing to be successful.

Ensure you have ways to collect data & measure results.

 

 

ABOUT THE AUTHOR

Hi. My name is Kyle, and I run KVD Digital and own and operate OGAL Web Design in Granbury, Texas. My mission is to help smart business people, like you, learn how to more effectively promote their business online.

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