What is SEO? - KVD Digital - Kyle Van Deusen

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Define Search Engine Optimization

“Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”


Key Ranking Factors

• Content
• User Experience
• Tenchnical SEO
• Backlinks
• Domain Age & Strength
• Accessible URL
• Social Signals
• Much, Much, Much More

There are more than 200 ranking factors!


Optimizing Is Never “Done”

Optimizing your website for rankings is a job that you can never fully-complete. This is why it’s important to start with the foundation, and continue to improve your optimization (with a clear strategy!) over time.


Getting the Best R.O.I.

What are your customers searching for?

You could rank for any number of phrases, but you want to rank for the searches your customers are making.

Focus your content on these things!


Just Remember This…

SEO takes time & patience!

Focus on the foundation.

Create GREAT content.

Publish regularly.

Seek out opportunities in competitors weak areas.


Hi. My name is Kyle, and I run KVD Digital and own and operate OGAL Web Design in Granbury, Texas. My mission is to help smart business people, like you, learn how to more effectively promote their business online.

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